Privacy Policy
Last updated: 1 November 2026
1. About this policy
This policy explains what information Taily ("we", "us") collects when you use the app, how we use it, and the choices you have. Who runs Taily, and how to reach us, is in section 11.
2. What we collect
2.1 Account information. Your email address. If you sign in with Apple or Google, we receive the email address (or Apple's private relay address) and, if you allow it, the name that provider shares with us.
2.2 Dog profile. Your dog's name, breed, birthday, sex, weight, photo, and living situation, which you provide during setup.
2.3 Usage content. Messages you send the coach, weekly check-in answers, behaviour assessment answers, grooming, walk and weight logs, and schedule adjustments. All of this is used to personalise the app to your dog.
2.4 Subscription status. Whether you have an active Taily Premium subscription, and which plan. Payment itself is handled entirely by Apple; we never see your card or bank details.
2.5 Device information. A push notification token, if you enable reminders. Like any online service, the servers the app connects to also record technical details such as your IP address and device type in their logs.
2.6 Usage analytics. Only if you accept the usage-data prompt (see section 6), which screens and features you use, and technical error reports when something in the app goes wrong. Never the content of your coach conversations.
2.7 Voice input. If you use the microphone in the coach, your phone's speech recognition (Apple on iPhone, Google on Android) converts your speech to text, on the device or on their servers. Taily only receives the text, never the recording.
2.8 Messages to support and feedback. If you email us, your email address and what you write. If you answer the short question we ask after you cancel, what you pick and write, and whether it was a trial.
2.9 What's required. An email address (or Apple/Google sign-in) to create an account, and your dog's name, breed, birthday and sex to build the plan. Everything else, such as the photo, weight and notes, is optional.
3. How we use it
3.1 We use your information to run the app's features: building your dog's daily schedule and care plan, powering the coach, tracking progress and health, managing your subscription, and sending the reminders you enable. We do not use your data for advertising, and we do not sell your data to anyone.
3.2 The legal bases (the reasons the GDPR allows us to use your data) are:
3.2.1 Contract. Running the features you signed up for, which the app cannot provide otherwise.
3.2.2 Consent. Usage analytics and error reports, which you can withdraw at any time in Settings → Privacy.
3.2.3 Legitimate interests. Keeping the service secure and reliable (rate limits, request records and backups), preventing abuse, answering your support emails, and learning why people cancel.
3.3 We do not make decisions about you by automated means that have legal or similarly significant effects. The coach personalises its advice, but it decides nothing about you.
4. Services we use
4.1 Supabase hosts our database, sign-in and file storage, in the EU (Stockholm, Sweden).
4.2 OpenAI processes the text you send the coach and the dog details used to generate your plan, in order to produce a response. OpenAI does not use data sent through its API to train its models. We only send it after you agree, when you create your account or before your first coach question.
4.3 RevenueCat manages subscription status on our behalf. Payments are processed by Apple (App Store) or Google (Google Play); we never see your card or bank details.
4.4 Apple and Google handle sign-in if you choose Sign in with Apple or Google, and deliver push notifications if you enable reminders.
4.5 PostHog provides usage analytics and error reports, hosted in the EU, and only if you have agreed to it.
4.6 GitHub (Microsoft) stores our nightly database backups for 30 days.
4.7 Resend sends account emails, such as sign-up confirmations and password resets, so it receives your email address.
4.8 Cloudflare hosts our website and forwards emails sent to our support address. Google (Gmail) stores the support emails we receive.
4.9 Apple or Google converts speech to text if you use voice input in the coach.
4.10 We do not sell your data, and we do not share it with data brokers or advertising networks. We do not use Google Analytics, Meta or any other advertising or tracking tools.
5. How Taily uses AI
5.1 Taily's daily plan, coach answers, weekly check-in advice and suggested questions are written by AI (OpenAI's models). To produce them, we send OpenAI what's needed for that answer: your dog's profile and age, today's schedule, recent coach messages, the notes the coach keeps about your dog, and your check-in answers. We never send your email address or payment details. We ask for your agreement before any of this is sent.
5.2 AI can be wrong. Taily's advice is general information about raising a puppy, not veterinary or professional advice. Always check with your vet about your dog's health, and contact a vet straight away in an emergency. You remain responsible for your dog's care, health and safety; see our Terms of Use.
6. Analytics and your consent
The first time you open Taily, we ask whether you're willing to share usage data to help us improve the app. Nothing is collected before you accept, and you can change your answer at any time in Settings → Privacy. Declining has no effect on any app feature.
7. Storage, transfers and security
7.1 Your data is stored on your device and backed up to our cloud database in the EU, so it survives a reinstall. Access controls (row-level security) ensure only your own account can read or write your data.
7.2 International transfers. OpenAI, RevenueCat, Resend, Cloudflare, Google and GitHub (where our encrypted database backups are stored) may process data in the United States. These transfers rely on the safeguards in each provider's data processing terms, such as the European Commission's Standard Contractual Clauses.
7.3 Retention. We keep your account and your dog's data for as long as your account exists. Deleting your account in Settings removes it immediately and permanently from the app and our database, including photos. To protect against data loss we keep nightly backups of the database for 30 days, so a deleted account disappears from those backups within 30 days. Backups are only ever used to restore the service after a failure.
7.4 To keep the coach reliable and prevent abuse, we keep a technical record of each request to it (when it was made, how long it took and whether it worked, never what you wrote) for 90 days. Deleting your account unlinks these records from you.
7.5 Support emails are kept for as long as we need them to help you, and deleted within two years.
8. Your rights
8.1 You can delete your account and everything in it at any time from Settings → Delete account. This permanently removes your dog's profile, schedule, check-ins, health records and photos, and takes effect immediately.
8.2 Under the GDPR you also have the right to access, correct, delete and port your data, and to object to or restrict certain processing. You can withdraw your consent at any time: analytics in Settings → Privacy. The AI features can't work without sending data to OpenAI, so to stop that, stop using the coach or delete your account. Withdrawing consent doesn't affect anything processed before. To exercise any of these rights, or to request a copy of your data, email [email protected]. We reply within one month.
8.3 If you think we have handled your data wrongly, you can complain to the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, www.dataprotectionauthority.be) or to the data protection authority in your own country.
9. Children
Taily is not directed at children. You must be at least 16 to use it, and we do not knowingly collect information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.
10. Changes to this policy
If we make material changes to this policy, we will update the date at the top and, where required, ask for your consent again.
11. Who we are and how to reach us
11.1 Taily is run by Mandy Lenaerts, a sole trader registered in Belgium (enterprise number 1042.137.613), Dendermondsesteenweg 162, 2870 Puurs-Sint-Amands, Belgium, who is the data controller for the information described in this policy.
11.2 Questions about this policy or your data can be sent to [email protected].